evaluation- Contextual/environmental research
- Analysis
- Overview
- Recommendations
PROJECT DEFINITION AND DESIGN- Defining objectives
- Feasibility studies
- Mission specifications
- Design according to overall goals and objectives in line with initial and/or latent expectations
- Budgeting
Project management
- Strategic and operational planning
- Organization: action plan, definition of tasks, distribution of responsibilities, resource allocation
- Senior and operational management and coordination (operations and finance)
- Control, measurement
Communications
- Analysis of the company/sponsor/institution and its environment
- Definition of objectives
- Positioning
- Development of activities in line with targeted audiences (message guidelines and themes; visuals; symbols; visual identity guidelines, etc.)
- Selection of communications methods
- External communications: advertizing; media; direct marketing; sales promotions; internal, institutional and events communications; partnerships and press relations; public affairs; website
- Internal communications: intranet, in-house publications, events
- Control of results
DIMANCHE & CIE ADVISORY